PRIVACY POLICY

Company: MYVAL LTD
Address: Kyriakou Matsi 54, Aradippou, 7102, Cyprus
Email: transitionhubfitness@gmail.com
Last updated: 26 February 2026


1. DATA CONTROLLER

MYVAL LTD (“we”, “us”, “our”) is the data controller responsible for processing personal data collected through this website.

Contact details:
Kyriakou Matsi 54, Aradippou, 7102, Cyprus
Email: transitionhubfitness@gmail.com


2. PERSONAL DATA WE COLLECT

We may collect and process the following categories of personal data:

a) Contact Information

  • Full name

  • Email address

  • Phone number

  • Postal address

b) Booking Information

When booking through our website using Amelia:

  • Selected service

  • Appointment date and time

  • Assigned coach

  • Booking history

  • Communication related to the booking

c) Technical & Usage Data

  • IP address

  • Browser type and version

  • Device type

  • Pages visited

  • Cookie data

We do not collect sensitive health or medical data through the website.


3. PURPOSES AND LEGAL BASIS FOR PROCESSING

We process personal data based on the following legal grounds under the GDPR:

PurposeLegal Basis
Appointment booking & managementContractual necessity
Payment processingContractual necessity
Accounting & tax complianceLegal obligation
Website security & fraud preventionLegitimate interest
Marketing communicationsConsent
Analytics & performance trackingConsent

4. BOOKING SYSTEM (AMELIA)

We use the Amelia booking system to manage appointments. Personal data entered during booking is stored within our secure WordPress environment.

Booking data may synchronize with Google Calendar for scheduling purposes.

Automated reminders (email or SMS where applicable) may be sent in relation to appointments.


5. PAYMENTS

Online payments are processed securely via Stripe. We do not store or process credit/debit card details on our servers.

Stripe may process personal data as an independent data controller in accordance with its own privacy policy.


6. ANALYTICS & MARKETING TOOLS

We use the following third-party services:

  • Google Analytics (traffic analysis)

  • Google Ads (advertising & remarketing)

  • Meta Pixel (advertising & remarketing)

  • MonsterInsights (Google Analytics integration)

  • Rank Math (SEO optimization functionality)

These services may use cookies and similar technologies to collect usage data.

Tracking technologies are activated only after user consent through our cookie banner managed by CookieYes.


7. COOKIES

Our website uses essential, analytics, and marketing cookies.

  • Essential cookies: Required for core website functionality.

  • Analytics cookies: Help us understand website usage.

  • Marketing cookies: Used for advertising and remarketing.

Users can manage or withdraw consent at any time through the cookie settings panel available on the website.


8. DATA SHARING

We may share personal data with the following categories of recipients:

  • Hosting provider (website infrastructure)

  • Amelia (appointment management)

  • Stripe (payment processing)

  • Google (analytics & advertising services)

  • Meta (advertising services)

  • IT and website service providers where necessary

All processors are required to process data in accordance with applicable data protection laws.


9. INTERNATIONAL DATA TRANSFERS

Some service providers (including Google, Meta, and Stripe) may process data outside the European Economic Area (EEA).

Where such transfers occur, they are safeguarded through:

  • Standard Contractual Clauses (SCCs), or

  • Adequacy decisions issued by the European Commission.


10. DATA RETENTION

We retain personal data only as long as necessary:

  • Booking & accounting records: up to 6 years (in accordance with Cyprus tax law)

  • Marketing data: until consent is withdrawn

  • Analytics data: up to 14 months

  • Technical logs: as required for security purposes


11. YOUR RIGHTS

Under the GDPR, you have the right to:

  • Access your personal data

  • Rectify inaccurate data

  • Erase your data (right to be forgotten)

  • Restrict processing

  • Data portability

  • Object to processing

  • Withdraw consent at any time

Requests can be sent to: transitionhubfitness@gmail.com

You also have the right to lodge a complaint with the Office of the Commissioner for Personal Data Protection in Cyprus.


12. SECURITY

We implement appropriate technical and organizational measures to protect personal data, including:

  • SSL encryption

  • Secure hosting infrastructure

  • Restricted administrative access

  • Regular software updates